LevelOps at CTAQ Marketing Event 2025

By Maxime Lavoie2026-05-261 min read

LevelOps presented at the CTAQ annual Marketing Event at Palais des congrès de Montréal, sharing how food and beverage companies scale ops.

LevelOps presented at the CTAQ annual Marketing Event at Palais des congrès de Montréal, sharing how food and beverage companies scale ops.

LevelOps at CTAQ 2025

The CTAQ (Conseil de la transformation alimentaire du Québec) annual Marketing Event at the Palais des congrès de Montréal brings together the leadership of Quebec's food and beverage industry, directors, marketing teams, sales leaders, and innovation executives, to explore the direction of the industry.

LevelOps was present to share how operational excellence and process automation apply specifically to food businesses: manufacturers, distributors, and wholesalers navigating the complexity of B2B order management, multi-SKU catalogs, and demanding retail buyers.

The Opportunity for Food & Beverage Companies

Food and beverage companies face unique operational challenges: seasonal volume spikes, complex customer-specific pricing, strict traceability requirements, and high-frequency order cycles. Manual order processing, handling PDF purchase orders from retailers, distributors, or foodservice operators, creates unnecessary friction at every step.

Automation tools like PDF to Order eliminate the manual re-entry step entirely, converting purchase orders directly into Shopify or ERP records with over 99% accuracy. For food companies managing dozens of weekly B2B orders, this translates to hours saved every week and significantly fewer fulfillment errors.

The Bigger Picture

The best food companies aren't just automating tasks, they're building operational systems that scale. LevelOps helps food businesses connect their customer-facing Shopify storefront, their inventory and production system (Katana, Odoo, Business Central), and their financial workflows into one coherent, automated backbone.

Maxime Lavoie

Founder & CEO, LevelOps

Industrial engineer by training. Former Deloitte supply-chain consultant. Former VP Operations at Goodfood Market. Now writes the ERP, MRP and B2B order playbooks he wishes had existed in 2018.

Questions this article gets

What is the CTAQ Marketing Event?

It is the annual event of the Conseil de la transformation alimentaire du Québec, held at the Palais des congrès de Montréal. It gathers the leadership of Quebec's food and beverage industry, directors, marketing teams, sales leaders and innovation executives, to look at where the industry is heading.

Why was LevelOps at a food industry marketing event?

To talk about the operations side of growth. The subject was how operational excellence and process automation apply specifically to food manufacturers, distributors and wholesalers, the companies dealing with B2B order management, multi-SKU catalogs and demanding retail buyers.

What makes order operations harder in food and beverage than in other sectors?

Four things stack on each other: seasonal volume spikes, customer-specific pricing that is rarely simple, strict traceability requirements, and order cycles that repeat far more often than in most industries. Any one of them is manageable on its own. Together they turn manual order handling into the bottleneck.

What was the practical takeaway for a company still re-typing retailer POs?

Remove the manual re-entry step first, because it is pure cost with no upside. Handling an order by hand takes about six minutes against about one minute with automated intake, and the error rate is 0.5% with LevelOps against 3% for manual entry, which is six times fewer. For a food company running dozens of weekly B2B orders that is hours back every week, and PDF to Order is the tool we use for it.

Which systems does LevelOps connect for a food business?

The customer-facing Shopify storefront, the inventory and production system, whether that is Katana, Odoo or Business Central, and the financial workflows behind them. The aim is one automated backbone instead of three systems that each need someone to keep them in agreement.

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